There’s always a story.

I’ve been writing to persuade people to do things, believe in things and buy things since before the iPhone. Since before the Internet. Since before the PC.

Since before the Reagan Administration, in fact.

I’ve seen a few things come and go.

But the maturity of three decades in advertising isn’t the only reason you should consider me for your next web project or campaign. What started me in this business, and what has kept me going, is a natural curiosity for the technical; a passion for making the complex simple.

Click through my portfolio and you’ll see examples of corporate-speak, geek-speak and industry jargon reduced to the friendly and persuasive level of plain words, a confident voice, and a feel for the story.

Because there’s always a story.

Let me tell yours.